CC Madhya 17.118

yei tāṅre dekhe, sei īśvara kari’ kahe
aiche mohana-vidyā — ye dekhe se mohe
Word for word: 
yei — anyone who; tāṅre — Him; dekhe — sees; sei — that person; īśvara kari’ — as the Supreme Personality of Godhead; kahe — says; aiche — such; mohana-vidyā — hypnotism; ye dekhe — anyone who sees; se mohe — he becomes illusioned.
Translation: 
“Whoever sees Him accepts Him as the Supreme Personality of Godhead. Since He has some mystic power by which He hypnotizes people, everyone who sees Him becomes illusioned.