SB 9.5.16

yan-nāma-śruti-mātreṇa
 pumān bhavati nirmalaḥ
tasya tīrtha-padaḥ kiṁ vā
 dāsānām avaśiṣyate
Word for word: 
yat-nāma — the holy name of the Lord; śruti-mātreṇa — simply by hearing; pumān — a person; bhavati — becomes; nirmalaḥ — purified; tasya — of Him; tīrtha-padaḥ — the Lord, at whose feet are the holy places; kim vā — what; dāsānām — by the servants; avaśiṣyate — remains to be done.
Translation: 
What is impossible for the servants of the Lord? By the very hearing of His holy name one is purified.